Why outsourcing a Business Development Manager for Exhibition Stand Support is a smart, cost-effective choice.

What is the value?

Exhibitions offer a unique opportunity to build brand awareness, connect with potential clients, and generate leads. But to really make the most of an exhibition, managing a stand effectively requires focus, genuine engagement, and skillful follow-up.

That’s where I come in. I bring years of experience in business development to support clients like you in making every moment on your exhibition stand count.

By working with me as your outsourced Business Development Manager (BDM), you gain a partner dedicated to maximising the return on your exhibition investment.

- Here’s how I can help make your next exhibition a success—while keeping it cost-effective and stress-free.

1. Maximising Lead Engagement and Building Quality Connections

When you bring me on as your BDM, I become the face of your brand at the exhibition, focused on attracting quality prospects. With a warm, personable approach, I aim to create connections that go beyond a quick sales pitch. My role is to:

Identify and engage high-value leads, approaching each conversation with genuine interest in what they’re looking for.

• Create a positive and memorable experience that sets your business apart—leaving visitors with a lasting impression of your brand.

• Filter out “hunters” who are only interested in selling to you, allowing you to focus on the prospects who could truly benefit from your services! I can simply just tell who they are!

• I know how to engage people in a way that feels authentic and memorable, ensuring that every interaction has the potential to turn into a meaningful business relationship.

2. Ensuring opportunities are not missed

Exhibitions are fast-paced, and it’s easy for potential leads to slip through the cracks when there’s a crowd. When I’m managing your stand, you can be confident that visitors will not be left waiting or overlooked. I make it my mission to:

Give each visitor personalised attention, making sure they feel valued and understood.

Manage multiple conversations with ease, so even during peak times, no lead goes unattended.

Capture each lead’s interest, following up promptly and effectively so that every opportunity is maximised.

My goal is for you to feel that, with me by your side, every interaction has been professionally managed and that no valuable contact has been missed.

3. Prompt and Personalised Follow-Ups

Exhibition success doesn’t stop once the event ends. Follow-up is essential, and it’s one of my specialities. I’m here to make sure that every prospect is nurtured with prompt and personalised communication, designed to build rapport and keep interest high. My follow-up approach involves:

• Taking detailed notes on each prospect’s needs and interests, so follow-ups are relevant and engaging. Writing on the back of a business card isn’t enough. Remembering and noting what they say equates to a meaningful conversation down the line.
• Prioritising responses, ensuring high-quality leads receive immediate attention.
• Handling any “not now” responses with a view to future contact, so your business stays on their radar for the right time.
• With me, managing the follow-ups, you can rest assured that each lead is being professionally nurtured, helping you build lasting relationships from every event.

4. A Cost-Effective Solution

Hiring a full-time Business Development Manager may not always make financial sense, especially if your needs are centred around events.

By choosing to work with me, you can;

• Access top-tier business development support only when you need it.
• Avoid the expense of recruiting, training, and retaining a permanent BDM.
• Gain an experienced professional who brings fresh insights tailored to the exhibition environment.

Outsourcing to me allows you to enjoy a high level of expertise without the ongoing costs, and I’ll tailor my approach to your specific goals to ensure the best possible outcome for your exhibition.

5. Stand Management

I understand that exhibitions can be physically and mentally demanding. By having me on your team, you have someone to share the workload and keep the stand running smoothly.

This means I can help you:

• Take breaks and attend networking meetings, knowing the stand is in safe hands.
• Collaborate on ideas and strategies to keep things engaging, even during quieter times.
• Make sure you stay refreshed and energised, as we work together to bring out the best in your exhibition presence.

I’m there not just to support your business but to support you, making the experience as positive and productive as possible.

6. Future Opportunities

My goal as your outsourced BDM is to turn each interaction at your exhibition stand into a future opportunity. With my support, every person who stops by your stand is given the attention they deserve, increasing your chances of securing meaningful connections, valuable leads, and long-term clients.

When you work with me, you’ll have a trusted partner who is committed to representing your brand professionally, handling lead generation and follow-up seamlessly, and making sure that every detail of the exhibition experience is designed to help you succeed.

Let’s Make Your Next Exhibition a Success!

If you’re ready to get the most out of your next exhibition, I’d love to bring my experience and passion for business development to your team. With my expertise and smile on hand, you’ll have someone dedicated and make sure your brand stands out, your leads are maximised, and goals are achieved.



Contact Me
📞 Phone: 07816 669783
✉️ Email: sarah@approachbusiness.co.uk

Let’s work together to leave every exhibition with many business opportunities!